Support to get the best out of benefits and wellbeing services
Communication needn’t be complex. At the same time, there isn’t a ‘plug in and play’ solution. We’ve created a communication toolkit to help employers communicate the benefit and wellbeing programme more effectively, enabling them to get the best value and engagement with the employee benefits
Busting employee communication myths
Suzanne Clarkson, Managing Director of Coach House Communications busts five employee communication myths that can affect business profitability, employee engagement with benefits and the overall wellbeing of employees.
What is employee engagement and why does it matter?
Employee engagement is about creating an environment, with the right conditions for employees to give their
best each day, where they feel committed to the organisation and motivated to contribute towards its success.
It’s based on trust, integrity, two way commitment and good communication between an organisation and its
employees.
Businesses with better employee engagement have:
18% Higher Productivity
12% higher customer advocacy
2.5 times greater revenue growth
Case study: Using effective employee communication to improve employee engagement
Our HR Director of Legal & General Insurance, Claire Parker, talks about how we keep our employees engaged, and how we’re using effective communication to improve our employee’s awareness of the benefits and wellbeing services available to them.
6 steps to communication success
Our communication toolkit provides guidance on how to approach planning and implementing an effective communication plan in businesses. It also provides the supporting templates to start planning today.
The 6 steps covered in the toolkit are below:
1. Where do you want to be?
It’s important to start with the end in mind (outcomes and business impact), specifically focusing on what employers want their audience to:
Know - Knowledge
Feel - mood, emotions
Think - views, opinions
Do - behaviour, actions
2. Where are you now?
It’s time to assess where you are now to:
- Understand the gap between now and the future desired state.
- Manage resistance.
- Leverage champions.
- Put realistic measures in place.
3. How do you get there?
It’s advisable to carry out a communication audit, before you even think about developing a plan of action. Without this, you won’t have the information on the audience and channels that you need, to help make your messages stick.
4. Who are you talking to?
In order to ensure you get the right message to the right people at the right time, you need to group or segment your audience. This can be done in many ways. We discuss these in detail in the full toolkit.
5. Develop your plan
You may already have your objectives and timelines figured out, you’ll know more about your audience and the most effective communication channels. Now it’s time to draft a basic communication plan. We provide the template as part of the toolkit.
6. How did you do?
Use analysis to report back to leadership on the success of the campaign against business goals. Also, use the analysis to determine where, when and how the communication programme needs to be tweaked and improved over time. Communication is a living, breathing process.
On-demand webinar: Engagement and communication: Bringing wellbeing and benefits to life
Catch up on our latest webinar in partnership with HRD Connect.
Our Distribution Director, Colin Fitzgerald and a panel of experts had an interesting discussion about how effective communication can bring wellbeing and benefits to life for employees.
Download the toolkit
Our toolkit aims to help support the creation and implementation of an effective, tailored communication plan.
Get started today by downloading our free toolkit.